An example of this is the mistaken belief that a roulette ball is more likely to land on a number because it has not done so for a while. The ruling, if confirmed, will affect whether firms can exploit the “gambler’s fallacy”, the false notion that previous outcomes have any effect on what will happen next. The feature was also promoted via a TV ad in which a tarot card reader gave a customer advice while secretly using the PlayOJO mobile phone app to inform her predictions.Īlthough the ASA has yet to make a final decision, a draft version of its recommendation seen by the Guardian indicates it will uphold a complaint that promoting the feature was “misleading” and “irresponsible”. The page on PlayOJO’s website that included the promotional material was not available at time of publication but could be found via cached versions.
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